Hi, I'm Lulu — a creative director based in Kuwait and Los Angeles. 

 

I create bold visuals and concept-driven work across print, video, and advertising.

 

I’ve led campaigns for brands like Equinox and Glossier, co-founded Redain, and directed Bnaider Book, an award-winning project that sold out in days. My work is always rooted in strong creative direction and visual storytelling, blending clarity, emotion, and impact.

​

When I’m not building out an ad concept, I’m probably off the grid on a deserted island or jumping off cliffs. Outside the creative world, I’m chasing adrenaline and the kind of adventures that would stress my mom out.

​

This is a selection of work that reflects what I value most: bold ideas and story-led advertising.